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Employees of companies, specialists
And this is beneficial for the company itself. The same publications on personal profiles of employees are more effective for the brand than their own business pages. Because:
they get 571% more coverage;
they are 24 times more likely to be reposted;
even reposts of publications get 8 times the reach of a company brand page.
For those interested in marketing and sales
Leads generated through employees’ personal channels are 7 times more likely to convert into sales than other channels.
92% of people believe in recommendations from other, specific people (even if they don’t know them personally) than they believe in recommendations from companies/brands.
Companies that prioritize blogging and personal promotion are 13 times more likely to achieve a positive ROI.
To HR managers and those seeking employment
95% of recruiters believe that requirements and competition are on the rise, and those who do personal branding don’t just stand out, but add value to the company.
75% of recruiters look for candidates online, studying their social media. Fun party posts, Instagram itineraries, 250 “today I’m eating…” style posts. – they know everything about you.
Entrepreneurs, Top Managers.
88% of businesspeople believe reputational risk is the No. 1 challenge for them.
41% of entrepreneurs who faced reputational crises and scandals said that it hurt the company’s profits the most.
Most of the big deals are still directly dependent on the top management, the company’s leader and his reputation.
Whatever you do, there is one universal thought. People choose people: who to build a family with, who to buy groceries from, who to trust to clean the car, who to watch on YouTube.
The components of a personal brand
That’s it, you made up your mind, personal brand – must have, let’s go gather subscribers. No, stop! It won’t work that way, and you’ll get tired. There should be an important block about the mission, values, strategy and playing Lego.
Why Lego?!
Your personal brand is a space box, unique, strange, futuristic, but damn unusual. It consists of different components, blocks.
