At the core of every personal brand are three things: professionalism, popularity, and reputation. The first comes with experience and depends only on your personal contribution to your development. Popularity and reputation are external resources that can be obtained by working out a quality personal brand promotion strategy and following it.
- Professionalism. A personal brand does not appear out of thin air, it needs investment in the form of your desire to share your knowledge, ideas and inspirations with others. You don’t have to be a generalist – you can be an expert in one subject. But you have to know it much more deeply than others.
- Popularity comes when you have already achieved something and your name is firmly associated with your activity. Then a person doesn’t have to know you personally to recommend your services to someone else. A loyal audience recognizes your credibility and follows your work.
- Reputation is exactly what is hard to find but easy to lose. You can’t make people forget your public blunders overnight. If you don’t intend to shock the public, reputation is the first thing you need to take care of.